Skip to content.Skip to navigation

WP4 - Business models and princing strategies

Water reuse face numerous global barriers, including lack of sustainable business models to commercialize properly its products, pricing properly the resource while taking into account other economic factors; tackling regulatory challenges; or even overcoming public perception due to lack of public education


Water reuse face numerous global barriers, including lack of sustainable business models to commercialize properly its products, pricing properly the resource while taking into account other economic factors; tackling regulatory challenges; or even overcoming public perception due to lack of public education. WP4 aims to respond to some of these challenges through the following outcomes:

  • Help companies define which new markets show opportunities for the services that have been identified and how to best capture such opportunities for future frameworks for reused water.
  • Provide business model strategies promoting technologies linked to water reuse.
  • Develop a tool which enables stakeholders to make decisions concerning centralized or decentralized water recycling schemes and how to integrate and position these schemes in their territory.
  • Demonstrate the full benefit of water reuse schemes based on Cost Benefit Analysis and assessment of externalities.
  • Explore options for “innovative financial engineering” of water reuse schemes (through pricing, taxes, incentives).
  • Provide simplified tools to perform Cost Benefit Analysis of water reuse schemes and appropriate financing structures.
  • Develop a strategy to make the most of finance solutions of new and innovative financing mechanisms.